Process

Outbound Compliance

Adhering to legal regulations and platform policies when conducting B2B outreach campaigns.

What is Outbound Compliance?

Outbound compliance means conducting sales outreach within the boundaries of applicable laws (GDPR, CAN-SPAM, CCPA) and platform-specific policies (LinkedIn Terms of Service). Non-compliance risks legal penalties, account restrictions, and brand damage.

Key Regulations for B2B Outbound

GDPR (EU/UK)

• Legitimate interest can justify B2B outreach, but you must document your reasoning
• Prospects have the right to opt out and request data deletion
• You must identify yourself and your company clearly

CAN-SPAM (US)

• Applies to commercial email, not LinkedIn messages
• Requires unsubscribe option in every email
• Sender identity must be clear and accurate

LinkedIn Terms of Service

• Third-party outbound tools are prohibited (accounts get restricted)
• Mass connection requests trigger algorithmic throttling
• InMail abuse leads to feature restrictions

Why LinkedIn-Native Outbound is Safer

LinkedIn messages are not subject to email regulations (CAN-SPAM, DMARC). They are governed by LinkedIn's Terms of Service, which are more permissive for genuine, manual outreach:

// COMPLIANCE COMPARISON

cold_email: GDPR + CAN-SPAM + DMARC + SPF + deliverability infrastructure

linkedin_manual: LinkedIn ToS only (manual execution = no restrictions)

risk_level: email (high) vs linkedin_manual (low)

I operate entirely within LinkedIn's Terms of Service. No mass actions. Every interaction is performed manually by a human operator, which means zero risk of account restrictions for my clients.