Process
Outbound Compliance
Adhering to legal regulations and platform policies when conducting B2B outreach campaigns.
What is Outbound Compliance?
Outbound compliance means conducting sales outreach within the boundaries of applicable laws (GDPR, CAN-SPAM, CCPA) and platform-specific policies (LinkedIn Terms of Service). Non-compliance risks legal penalties, account restrictions, and brand damage.
Key Regulations for B2B Outbound
GDPR (EU/UK)
- Legitimate interest can justify B2B outreach, but you must document your reasoning
- Prospects have the right to opt out and request data deletion
- You must identify yourself and your company clearly
CAN-SPAM (US)
- Applies to commercial email, not LinkedIn messages
- Requires unsubscribe option in every email
- Sender identity must be clear and accurate
LinkedIn Terms of Service
- High-volume, context-free sending patterns are prohibited (accounts get restricted)
- Mass connection requests trigger algorithmic throttling
- InMail abuse leads to feature restrictions
Why LinkedIn-Native Outbound is Safer
LinkedIn messages are not subject to email regulations (CAN-SPAM, DMARC). They are governed by LinkedIn's Terms of Service, which are more permissive for genuine, manual outreach:
// COMPLIANCE COMPARISON
cold_email: GDPR + CAN-SPAM + DMARC + SPF + deliverability infrastructure
linkedin_manual: LinkedIn ToS only (manual execution = no restrictions)
risk_level: email (high) vs linkedin_manual (low)
We operate entirely within LinkedIn's Terms of Service. No mass actions. Every campaign is managed by a human operator who researches each prospect, which keeps account risk low for our clients.