ImproveIT Solutions — LinkedIn Outbound Case Study
Custom web, SaaS, AI and mobile builds. Teams in Poland and Ukraine.
Sector: Software Development · Markets: Western Europe & US · Channels: LinkedIn
The challenge
Mature engineering team capped by the founder's personal network. No structured sales process. The US market was untouched.
What we did
- Researched each target company manually in Sales Navigator first, then mapped the full team inside to identify the exact buying committee: CTO, VP Engineering, Head of Product, Founder. Each persona got its own message angle.
- Tracked three manual signals: 3+ senior eng hires in 30 days, recent Series A/B funding, and public AI/SaaS roadmap acceleration.
- Every message was written manually and referenced a specific signal: a post they wrote, a hire they made, a feature they shipped. No generic compliments. Acceptance rate averaged 51%.
- Every reply was qualified manually before being passed on. No keyword filters.
Method
- Researched each target company manually in Sales Navigator, then mapped the full buying committee inside: CTO, VP Engineering, Head of Product, Founder.
- Every message was written manually and referenced a specific signal: a post they wrote, a hire they made, a feature they shipped.
- Tracked three manual signals per account: 3+ senior eng hires in 30 days, recent Series A/B funding, and public AI/SaaS roadmap acceleration.
Outcome
Qualified meetings landed from day one. LinkedIn now drives conversations with CTOs across Western Europe and the US on its own, with no founder time required.
From day one, Arjen impressed us with his clarity, speed, and professionalism. Thanks to him, we started receiving qualified B2B meetings with real decision-makers real quick.
Vlada Piddubna, Co-owner, COO @ ImproveIT Solutions