division5 — LinkedIn Outbound Case Study
Albanian dev teams, pre-vetted and deployed in weeks.
Sector: Software Development · Markets: Italy, Germany · Channels: LinkedIn, Cold Email, Video Outreach
The challenge
Strong delivery, zero outbound. Growth was 100% referral-based with no way to reach CTOs in new markets.
What we did
- Reverse-engineered the ICP from 18 months of closed-won deals: company size, funding stage, tech stack, and the exact moment buyers engaged.
- Researched every account in Sales Navigator at the company level first. Mapped the full team inside each organization to identify who actually owns the hiring or vendor decision.
- Built a manually curated list of ~600 accounts across Italy and Germany. No scraped lists. Every account verified against the signal sheet.
- Rebuilt the founder's LinkedIn as a credibility asset: outcome-led headline, featured case studies, engineering content. Connection acceptance jumped from 18% to 47%.
- Every message referenced a specific signal: a recent hire, a funding round, a product launch. If it could have been sent to two prospects, it was rewritten.
Method
- Rebuilt the founder's LinkedIn as a credibility asset: outcome-led headline, featured case studies, engineering content.
- Researched every target company manually in Sales Navigator at the company level first, then mapped the full team inside.
- Every message referenced a specific signal: a recent hire, a funding round, a product launch.
Outcome
First client in 6 months. Then KPMG and Esprinet. A US startup deal that began with initial outreach two years ago also closed - their client list includes Fidelity. Outbound now fills the pipeline. No referrals required.
Arjen provides a professional lead generation service with good communication and reliable outcome. Will keep working with him in the future.
Engjell Rraklli, Founder @ division5