ASTech - Advanced Systems & Technologies — LinkedIn Outbound Case Study
Albanian custom software. Engineering capacity for tech companies.
Sector: Software Development · Markets: US, UK, Western Europe, Italy · Channels: LinkedIn, Cold Email, Video Outreach
The challenge
Strong technical team competing against much larger agencies with established market presence. Kept ending up as just another name in crowded RFPs.
What we did
- Narrowed to three sub-niches where the portfolio was strongest: SaaS scale-ups needing backend capacity, enterprise platforms modernizing legacy systems, and product companies expanding beyond a single in-house team.
- Researched every target company in Sales Navigator, then mapped the team inside to verify technology fit, capacity signal (open senior eng roles for 30+ days), and budget signal (recent funding). Only triple-positive accounts entered the campaign.
- Optimized founder LinkedIn profiles as the sender surface: headlines around delivered outcomes, featured case studies, weekly feed insights on engineering capacity scaling.
- For top-tier prospects, recorded a 90-second personalized Loom walkthrough referencing their job posts and proposing a specific team structure. Used as a second or third touch, never the opener.
Method
- Optimized founder LinkedIn profiles as the sender surface: headlines around delivered outcomes, featured case studies, weekly feed insights.
- Researched every target company in Sales Navigator, then mapped the team inside to verify technology fit, capacity signal, and budget signal.
- For top-tier prospects, recorded a 90-second personalized Loom walkthrough referencing their job posts and proposing a specific team structure.
Outcome
Positioned as the specialist for engineering capacity, not just another vendor in an RFP. First Italian client signed within 6 months. First Australian client signed shortly after.