Strategy
SDR-as-a-Service
Outsourcing the sales development function to a specialized provider who handles prospecting and meeting generation.
What is SDR-as-a-Service?
SDR-as-a-Service is a model where B2B companies outsource their sales development function to an external provider. Instead of hiring, training, and managing an internal SDR team, the company partners with specialists who handle prospecting, outreach, and meeting generation.
Why B2B SaaS and Dev Agencies Choose SDR-as-a-Service
The Internal SDR Challenge
| Factor | Internal SDR | SDR-as-a-Service |
|---|---|---|
| Ramp time | 3-6 months | 2-4 weeks |
| Annual cost (loaded) | $80K-$120K per rep | $4K-$10K/month |
| Turnover rate | 35% annually | Provider's problem |
| Training investment | Continuous | Included |
| Management overhead | High (SDR manager needed) | Minimal |
The Math
Hiring one internal SDR costs $100K+ per year (salary + benefits + tools + management). Average tenure is 14 months. That means you are perpetually hiring and training.
An SDR-as-a-Service provider delivers results from week one, with no ramp period and no turnover risk.
// BUILD vs BUY DECISION
build_internally_when: you need 5+ SDRs and have a proven playbook
buy_externally_when: you need 1-3 SDRs or are still refining your outbound process
hybrid: use external to prove the model, then bring in-house at scale
SENT as SDR-as-a-Service
I operate as a premium SDR-as-a-Service provider for B2B SaaS and dev agencies. I am not a generic lead gen agency , I specialize in manual LinkedIn outbound for tech companies. I am run by Arjen Gjiriti as a sole operator, trained specifically in software sales language, tech stack analysis, and decision-maker identification, with 7+ years of execution.