Metrics
Meetings Booked Rate
The percentage of prospects who schedule a meeting out of all prospects contacted in an outbound campaign.
What is Meetings Booked Rate?
Meetings booked rate measures the percentage of prospects who schedule a meeting relative to the total number of prospects contacted. It is the ultimate efficiency metric for outbound campaigns because it captures the entire funnel from first touch to calendar event.
Formula
Meetings Booked Rate = (Meetings Scheduled / Total Prospects Contacted) × 100
Benchmarks (LinkedIn Outbound for B2B SaaS & Dev Agencies)
| Campaign Type | Meetings Booked Rate |
|---|---|
| Mass outreach | 0.3-1% |
| Semi-personalized | 1-3% |
| Manual, well-targeted | 3-6% |
| SENT-level execution | 5-10% |
What Drives Higher Meeting Rates
- ICP precision: Contacting the right companies
- Decision-maker targeting: Reaching people who can say yes
- Signal-based timing: Reaching out when they have active need
- Message quality: Personalized, relevant, value-driven
- Follow-up persistence: 80% of meetings come from follow-ups
// MEETINGS BOOKED FUNNEL
100 prospects contacted
→ 55 connections accepted (55%)
→ 12 meaningful replies (22% of connections)
→ 7 meetings scheduled (58% of replies)
→ meetings_booked_rate: 7%
I track meetings booked rate as my primary client-facing metric. I report qualified meetings, not vanity metrics like "messages sent" or "connections requested." my benchmark target is 5%+ meetings booked rate across all campaigns.