Targeting

Decision-Maker Access

The ability to reach and engage the person who has authority to approve a purchase.

What is Decision-Maker Access?

Decision-maker access means your outbound reaches the person who can actually sign a contract. Not the intern. Not the junior developer. Not the "innovation manager" with no budget. The CTO, VP of Engineering, or Head of Product who controls purchasing decisions.

Why Decision-Maker Access is the #1 Outbound Metric

You can have a 20% reply rate, but if those replies are from people who cannot authorize a purchase, your pipeline is an illusion. Decision-maker access determines:

• Deal velocity: Decision-makers move faster because they do not need approval chains
• Deal size: Senior buyers have larger budgets and broader mandates
• Win rate: Decision-makers who engage are already evaluating solutions

How to Reach Decision-Makers in B2B SaaS & Dev Agencies

What Does Not Work

• Mass email blasts (filtered by assistants and spam filters)
• Generic LinkedIn connection requests ("I'd love to connect")
• InMail with template copy (immediately identified as outreach)

What Works

• Research-driven messaging that references their specific challenges
• Founder-led outreach that creates peer-to-peer dynamics
• Signal-based timing that arrives when they are actively evaluating

// DECISION-MAKER ACCESS RATES

mass_email: 5-10% reach decision-maker

generic_linkedin: 15-25% reach decision-maker

manual_linkedin_with_signals: 60-75% reach decision-maker

My manual qualification process verifies decision-maker status before any outreach is sent. Every meeting I deliver is with someone who has budget authority and a realistic timeline.